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Event Details
Google Seminars for Success: Google Analytics
Learn how to use Google Analytics to get the most out of your website and online marketing.
Google Seminars for Success are officially sponsored by Google™ ensuring you get the best, most accurate and up-to-date training available.
Join us for the most comprehensive Google Analytics training available, from the basics right through to advanced features and setup.
Need advice on which days to attend? Email info@mangoldsengers.com or call (02) 9960 6577.
NEW! Includes asynchronous tracking and the latest Google Analytics features.
Day 1: Google Analytics, Thursday 11 November 2010
Identify the most valuable Google Analytics reports for driving action.
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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Morning
- Introduction to Web Analytics
- About Google Analytics
- Google Analytics Interface Features
- Sharing Google Analytics Reports
- Customizing the Dashboard
- NEW! Using Annotations
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12:30pm - 1:30pm
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Break
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1:30pm - 5:00pm
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Afternoon
- Understanding Site Visitors
- Tracking Online Marketing Campaigns
- NEW! Analytics Intelligence and Custom Alerts
- Using Site Content and Navigation Reports
- Understanding Goals and Funnels
- Introduction to Google Website Optimizer
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Day 2: Google Analytics Advanced, Friday 12 November 2010
Understand the full capability of Google Analytics with advanced setups.
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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Morning
- Driving Business with Google Analytics
- Google Analytics Architecture Overview
- Advanced Segments and Custom Reports
- Using Filters and Regular Expressions
- NEW! Advanced Table Filtering
- Advanced Setups
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12:30pm - 1:30pm
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Break
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1:30pm - 5:00pm
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Afternoon
- Setting and Configuring Goals and Funnels
- Ecommerce Tracking and Reports
- Introduction to Event Tracking
- NEW! Introduction to Multiple Custom Variables
- Tracking Multiple Domains and Sub-domains
- Code Customization
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Who Should Attend?
Non-technical and technical people in marketing, sales and web development with responsibility for improving website performance and online marketing results. Past attendees include corporations, SMEs, government and non-profits.
What Are The Benefits?
Improve your website and online marketing. Increase conversions for for engagement, leads and e-commerce goals. Increase market share, identify new customers and achieve higher Return On Investment (ROI).
Key Seminar Outcomes:
- Identify Relevant Reports and Analyse Data
- Apply Best Practices for Setup, Configuration and Use of Reports
- Understand the Full Capability of Features and Reports
- Drive Action and Improvement Based on Data
What is Included?
- $50 Google AdWords Credit*
- USB Thumb Drive
- Seminar Handbook
- Seminars Slides
- Google Schwag
- Light Lunch
- Internet Connection
Attendee Feedback:





"Having only touched the surface before I feel confident that I can utilise the full power of this fantastic tool to monitor trends and drive positive change for our site."
Grant Tildsley, Teds Camera Stores





"I've left the course hugely inspired, with a range of ideas which I'm keen to implement ASAP."
Sumi Triggs Olsen, CPA Australia





"As a result of the training I've been able to go back and make quick/simple changes to our Analytics set up so that our business users can access the kind of custom reporting that they need."
Claire Spencer, Origin Energy





"After attending the two day Google Analytics Seminars for Success I feel empowered to make significant improvements in not just my websites but with my entire marketing strategy."
Glen Huggett, Advance Metal Products





"Ben, our trainer was very thorough and had excellent communication skills. I thought that I would get lost in the technical "stuff" but I felt confident both days and know that I can now apply the skills that he taught us."
Cheryl Cattarin, Bronx International
Seminar Leader: Benjamin Mangold
Benjamin Mangold, is the first Seminar Leader certified by Google outside the USA to present Google Seminars for Success. His training and consulting services are in demand by corporations, government, non-profits and SMEs. His reputation is built on his ability to improve online marketing results with Google enterprise products. He is a Google certified expert for Google Analytics, Google AdWords, Google Website Optimizer and Google Urchin Software.
Need advice on which days to attend? Email info@mangoldsengers.com or call (02) 9960 6577.
When
Thursday, November 11, 2010 at 9:30 AM
- to -
Friday, November 12, 2010 at 5:00 PM (GMT+1000)
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Where
Melbourne Business School
200 Leicester Street
Carlton
3053
Australia
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Hosted By
Loves Data
Loves Data are Google certified experts providing enterprise level training, consulting and optimization solutions for corporations, government, non-profits and SMEs.
Loves Data Google Certified Experts

Fees
All seminar(s) fees must be paid in full at least 7 days before the seminar(s) unless other arrangements are made and confirmed in writing by Loves Data.
Cancellations
Seminar registration fees are non-refundable unless the seminar(s) is/are cancelled in which case a full refund of seminar fees paid or transfer to a future seminar of the same type and price will be offered. A registration can be transferred to another person within the terms and conditions of the seminar(s) at any time so long as; the name and contact details of the person being substituted, and written authorisation by the person or organisation responsible for the original registration and payment, are provided.
Transfers
Registrations transferred to a future seminar(s) up to 21 days before the seminar(s) will incur an administrative charge of 20% of the seminar(s) fee. Registrations transferred to a future seminar(s) up to 7 days before the seminar(s) will incur an administrative charge of 50% of the seminar(s) fee. Seminar(s) fees are otherwise non-refundable unless the seminar(s) are cancelled. Transfers to future seminars can only be made once, fees are otherwise non-refundable.
Terms and Conditions
View terms and conditions relating to course content and terms of payment.
Seminars for Success are designed for organizations and individuals managing their own accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events.
Trademarks
Google, Google Analytics, Google Website Optimizer and Google AdWords are registered trademarks of Google Inc.